Background and Context
Study Overview
This research examines how competitive business environments influence leader bottom-line mentality (LBLM) and its subsequent effects on team sales performance and pro-environmental behaviors.
Theoretical Framework
Using social information processing theory, the study explores how leaders interpret competitive pressures, develop a single-minded focus on profits, and how this leadership approach affects team behaviors.
Methodology
The researchers conducted a field study with 269 teams from a pharmaceutical company and two experimental studies to establish causal relationships between the key variables.
Competitive Environment Drives Leader Bottom-Line Mentality
- Leaders who experience intense market competition tend to develop a strong bottom-line mentality focused solely on profits.
- Competitive action intensity significantly predicted leader bottom-line mentality (B = .12, p < .001) in the study.
- When competition is less intense, leaders are more likely to maintain a balanced focus across multiple priorities.
Social Information Processing Drives the Competition-Performance Relationship
- Social Information Processing theory explains how competitive signals are transmitted through organizations to influence team behavior.
- Leaders serve as "linchpins" that interpret competitive environment cues and pass them to their teams.
- This theoretical mechanism creates a pathway from external competition to internal team performance behaviors.
Leader Performance Reward Expectancy Strengthens the Competition-LBLM Relationship
- When leaders expect higher rewards for performance, competitive pressure has a stronger effect on their bottom-line mentality.
- At high leader performance reward expectancy, the relationship between competition and LBLM was significantly stronger (simple slope = .20).
- Leaders who don't associate performance with rewards are less likely to adopt a bottom-line mentality.
LBLM Has Opposite Effects on Sales Performance and Pro-Environmental Behavior
- Leader bottom-line mentality increases team sales performance while decreasing pro-environmental behaviors when rewards are expected.
- Higher team performance reward expectancy intensifies both the positive effects on sales and negative effects on sustainability.
- With low reward expectations, LBLM has minimal impact on either sales performance or pro-environmental behavior.
Performance Reward Expectancy Significantly Moderates Indirect Effects
- When both leaders and teams have high reward expectations, competitive intensity has stronger indirect effects.
- The indirect effect on sales performance is 10× stronger with high reward expectations (.05 vs .00).
- The indirect effect on pro-environmental behavior is 10× more negative with high reward expectations (-.10 vs -.01).
Contribution and Implications
- Leaders don't develop bottom-line mentality solely from personal preferences, but also from contextual competitive pressures.
- Competition drives bottom-line mentality, which improves sales but damages environmental initiatives, especially when rewards are expected.
- Organizations facing market competition should structure rewards to balance financial goals with sustainability commitments.
- Leaders should be trained to maintain multiple priorities despite competitive pressures by creating balanced incentive structures.
- Companies seeking triple bottom line benefits (economic, social, environmental) should carefully manage competitive response mechanisms.
Data Sources
- Chart 1 used data from Table 3 and Figure 2, showing how leader performance reward expectancy moderates the competition-LBLM relationship.
- Chart 2 was derived from Table 3 and Figures 3-4, showing simple slopes of LBLM effects on team outcomes.
- Chart 3 visualized data from Table 4, displaying the indirect effects under different reward expectancy conditions.
- The SVG visualizations were created based on the conceptual model in Figure 1 and Social Information Processing theory.





